Outside Industrial · Advertise
Put your brand in front of people who build things.
Outside Industrial is a curated workshop supply guide for tradespeople, serious DIYers, and shop builders — people who buy tools with their own money and use them hard.
The audience
People mid-purchase. Readers come here deciding what to buy, not browsing for entertainment. That’s the moment your brand wants to be present for — the comparison, the shortlist, the “which one” question.
What placement looks like
- Featured brand spotlights within relevant departments.
- Department sponsorships — Power Tools, Hand Tools, Storage & Organization, Measuring & Layout, Workshop & Safety, Deal Bench.
- Newsletter inclusion in The Workbench.
An honest note
We’re new and growing. We won’t invent traffic stats or audience numbers — we’ll show you exactly what we’ve got and talk straight about what a placement is worth.
What we can promise: your brand appears only in honest editorial context, never in pay-to-play rankings. We don’t do those — at any price. Advertising buys clearly labeled placement; it never buys a pick, a ranking, or a kind word.
For readers: some links on this site are affiliate links — we may earn a commission at no extra cost to you. Read the disclosure.
Next step
Email OIG@oigalleria.com with what you make or sell, and we’ll talk.
Good to know
Can advertising get my product into a guide?
No. Guides are editorial and merit-only — advertising buys labeled placement elsewhere on the site, never a pick or a ranking. That wall is load-bearing.
Do you work with small or new brands?
Yes — some of the most interesting tools come from small makers. What matters is that the tools hold up and the company stands behind them, not the size of the marketing budget.
Will you share traffic and audience numbers?
Straight numbers, straight talk — ask and we’ll show you exactly what we’ve got. We won’t inflate them to close a deal.